From selling the yoga pants/leggings at a local art fair I was reminded how much women are self conscious about their bodies. What surprised me was the number of “older” women who would stop by my stand to “ooh and ahh” at the pants only to follow that with “well if only I were younger” or “who wants to see an old woman like me in leggings?” I was not sure how to respond because these were not reactions I expected. When I created the yoga pants/leggings, age was not something I had thought about, I wanted to create pants that would make all the people who wear them feel good about themselves. Once the shock value of the statements wore off I started to counter this narrative in the subsequent women.
It was a bit disheartening to bear witness to these women’s ideas that their age determined what they perceive they can and cannot wear; regardless of what their feelings are about an item of clothing. I did not manage to convince any of the women that fashion, bright colors, and patterns were not and should not be limited by age but I am hopeful that the more this narrative is reinforced, the more confident women will be to armor themselves in bold clothing. In order to ship the narrative, we need to be active participant in the shift, so go on, get all the women in your life, especially the older ones, some bright, colorful and beautiful yoga leggings/pants!
Pictured above is one of our beautiful and older customers sporting our yoga pants/leggings!